Hero image

Also known as hero shot, main image. Category: Photography techniques

A hero image is the primary photograph of a product, the one shown first on a product page, in search results or on a marketplace listing. It is usually the most flattering angle, such as a front or three-quarter view, on a clean background.

How PhotoRobot uses it

PhotoRobot sequences capture hero images, marketing angles and the 360 spin of an item in one run, and frames can be labelled, for example "hero shot - front", so the right image is exported to the right channel.

See on photorobot.com

  • Packshot: A clean, standardised product photo, usually on a white background, often showing the packaging.
  • Marketing angle: A predefined, commercially attractive view of a product used in listings and campaigns.
  • Still image: A single photograph of a product, as opposed to a spin, video or 3D model.
  • Multi-angle product photography: Photographing a product from multiple predefined camera positions and elevations.

Where this term appears on photorobot.com

Mentioned on 9 pages of photorobot.com:

  1. Simple Product Portfolio Production: PhotoRobot Wizards (Blog)
    Gallery images can consist of a hero shot (the first image consumers see), different marketing angles, and detailed shots.
  2. How One Click Produces 2D + 360 + 3D Outputs in Tandem (Video)
    In under 2 minutes, we capture a hero image, a stills gallery, 360 spin, and 3D model output.
  3. How to Photograph Eyewear for Online Product Presentation (Tutorial)
    The hero shot, image gallery and 360° spin photos are all shown from consistent angles, elevation and distance.
  4. Centerless Table Eyewear Photography Production Demo (Video)
    See how PhotoRobot quickly produces the hero image, marketing angles, and the 360 spin – with minimal post-processing necessary.
  5. Photo Studio Automation - A Buyer’s Guide by PhotoRobot (Blog)
    One click is all it takes to produce a high-resolution hero image, marketing angles, close-ups and detailed shots.
  6. Capturing Images with PhotoRobot - User Support Manual (Manual)
    “hero shot - front”, “3 / 4”, “back”, or GS1 image naming conventions) Change angle - Adjust angle on an individual frame Pause sequence here - Select to pause the photography sequence at this frame…
  7. PhotoRobot Controls Software Solution Overview & Pricing (Manual)
    The spin may capture one or several angles of elevation around the object, while the still images become hero images, planograms, and marketing shots.
  8. 360° Product Photography - Content Formats and Production (Blog)
    Combine that with a hero shot and few marketing angles on a product page, and your job is complete.
  9. Present Products with Style - PhotoRobot Studio (Page)
    Order hero images, stills, packshots, 360 spins, interactive 3D models, and 360 product video.

Browse the full glossary A–Z